Are Donors More Likely to Support Fundraisers or Fundraising?

There’s a difference. Most people are used to events. Those are fundraisers.

They’ve seen them, been to them, even helped plan them. They're galas and raffles, dinners and golf tournaments, 5Ks and bake sales. They’re transactional in nature, and in every community on any given day, there’s one happening.

But fundraising is a different thing.

Fundraising is about asking for money, receiving nothing in return. (Or at least it appears that way.) Many people don’t like fundraising. Even some who are employed to do it. Yet it’s critical to sustainability. You can’t create ongoing revenue doing one event after another.