Apple Pay Now Lets Nonprofits Take Donations

Apple announced yesterday that its payments service, Apple Pay, will now support the ability to make donations to nonprofits, starting immediately in the U.S. This includes Apple Pay on the web, where it can be integrated into websites’ checkout flow, as well as within mobile applications. The changes are rolling out just ahead of the holidays, something participating nonprofits hope will have a big impact on their ability to raise funds during this time of increased charitable giving.

Apple previously had a rule that banned iOS apps from collecting funds for charities or fundraisers via Apple Pay. That means if they collected funds, it would have to take place outside the app, such as through Safari or SMS. Now, they’ll be able to integrate “donate” buttons right in their apps and process the transactions through the payments service.