Activist groups take full advantage of new media outlets to spread their message
When black college students began the sit-in protests that led to the integration of the Jim Crow South, news spread quickly by word of mouth. Soon, students in several states were engaged in similar nonviolent sit-ins, spurring on the civil rights movement.
Fast forward 50 years: Civil rights activists advocating everything from reform of the criminal justice system to boycotts of conservative media figures are trying to revive that kind of energy using tweets, e-mails, Facebook friends and carefully crafted blog postings.
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