8 Tips for Deciding to Join (or Not) a Social-Media Site

To join or not to join? That is the question. With hundreds of social-media sites out there, how do you choose which ones to use for your organization? Doing it because it’s popular isn’t necessarily the best reason. Here are a few tips on making the tough choices: You can't be on every network — pick two or three that make the most sense. 2. The message is the medium …