8 Simple Tips to Keep Your CRM Data Clean
By definition, a constituent relationship management (CRM) system helps you better understand supporters’ habits and preferences by tracking and collecting data. But when multiple team members are entering information into the same system, your data is subject to the risk of human error. Whether it’s a typo or that half of your staff enters “Street” and the other half “St.,” inconsistencies can make it difficult to analyze the information.
To avoid invalidating your data, you should set consistent procedures on how everyone should import, export and handle data within your system.