6 Tricks to Make Your Content Skimmable

If you want to engage today’s faster-than-a-cheetah-runs readers with content longer than a 140-character tweet, here’s what you need to do: create “skimmable” content. Why make it skimmable? Because it’s easy and painless for your fast-paced readers to digest. After you’ve picked a great title to grab attention, here are some ways to keep your readers reading!

1. Keep it (relatively) short.
2. Leave plenty of white space between paragraphs.
3. Break the rules — start a sentence with "and," "but" or "or."
4. Change up the lengths!
5. Highlight key phrases.
6. Mix it up with bulleted or numbered lists.