5 Things Your Board and CEO Don’t Get About Fundraising and Donors

There are some things your board and CEO just don't get about fundraising and donors, so it's your job to tell them. Here are five of them: 1. Donors feel good when they give. 2. Donors respond to sizzle, not steak. 3. Donors fund outcomes they can visualize, not strategic plans. 4. Donors don't like the same things you like. 5. Donors don't care about bells and whistles.