5 Nonprofit Marketing Emails to Help Generate Donations

‘Tis the season for holiday shopping, family feasts and gift giving. The last few months of the year are a busy time for everyone, including nonprofits. While retailers are busy with glitzy sales events featuring the year’s must-have items, nonprofits are also working hard to capitalize on the season of giving.

About 50 percent of organizations receive the majority of their donations between October and December, according to a GuideStar survey. With so much riding on the last few months of the year, it’s important to use email marketing as a donation vehicle.

The good news is, there’s still time to ask subscribers for their support before the end of the year. To help you create emails that tap into the spirit of the season, here are five emails nonprofits can send to generate donations.