5 Key Elements of a Thoughtful, Systematic Approach to Fundraising and Marketing

A thoughtful and systematic approach to fundraising and marketing can be somewhat different for each business and circumstance but can generally be characterized as one that fosters: a strong connection between daily fundraising and marketing activities and top-level organizational goals; visibility of planned activities with sufficient flexibility to respond to surprises calmly and confidently; healthy collaboration throughout the organization, between leadership and functional teams; a reliable and scalable system supporting the planning, execution, analysis and optimization of fundraising and marketing activities; and a practical and accessible knowledge management system.