Due to the lifetime value of acquiring Millennials at an early age, Millennial donors quickly have become one of the most sought-after groups among nonprofits and independent fundraisers.
And these nonprofits and fundraisers have the numbers to prove it!
According to the 2015 Millennial Impact Report, a whopping 84 percent of Millennials made a charitable donation in 2014. Long gone are the days of assuming Millennials are a predominantly selfish group of consumers.
However, many NPOs and fundraisers struggle to acquire and retain these donors.