4 Surprising Donor Retention Statistics

Donor retention is a hot topic in the fundraising world. And it should be because retaining donors year-to-year makes your job a whole lot easier.

If you are unfamiliar with this topic, then here’s a quick brief.

What is donor retention? Donor retention refers to the number or percentage of donors that continue to give to your organization after the first gift.

Why should I care about donor retention? A strong donor retention rate indicates a healthy organization that is operating appropriately, allocating enough resources to fundraising and has the support of people who believe in the cause.