4 Best Practices for Nonprofit Supporter Engagement Using Instagram Video

Ultimately, platforms like video on Instagram make it easy and fun to produce short videos that can be shared on social-media platforms while engaging your community of supporters. However, much like every digital-marketing initiative, it’s important to plan in advance ensuring that there is focus in the content that is being created.

The following are best practices to follow when implementing a short-video marketing initiative via Instagram's video app: 1. Have a purpose. 2. Tell a story. 3. Be creative. 4. Don't over-post.