3 Reasons to Develop a Middle-Donor Program

The word “middle” doesn’t always have the best connotation. From having “middle child syndrome” to being “middle of the road,” this word’s often associated with those things that are unfavorable or just plain innocuous.

Another "middle" to add to this list is “middle donors.” These are the people who give your organization more than a typical annual gift, but not enough to warrant personal attention like a major-gift prospect. Depending on your organization, those gifts can range anywhere from $500 to $50,000. It can be tricky to find the right balance of outreach and attention for this group of supporters, but I think it’s worth the time and effort to find that balance.