3 Inexpensive Ways to Increase Online Fundraising

Joan Garry and I work on a lot of digital projects together, and we’ve definitely seen a big improvement among nonprofits.

Thankfully, the quality and sophistication of nonprofit websites, social media, email marketing and so on have improved over the years. By now, the basic playbook used by most nonprofits for online donations is pretty well-understood.

Many nonprofits also increasingly understand the impact of design on donations. First impressions matter a lot—if you walk into a dirty restaurant, would you want to eat there?

So now that they have the basics down, what can nonprofits do to get to the next level?