3 Barriers to Superb Fundraising
My wife serves on the board of a charity recently in need of a fundraising kick-start. In response, another director sent more than 400 letters to past supporters reminding them of the organization’s important work.
Not familiar with mail-merge, the director filled each salutation individually, personally signed each letter and hand addressed hundreds of envelopes. But the director omitted one question: Will you support us? And the number of gifts received from the mailing? None.
This experience introduces the first of three barriers to superb fundraising.
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