19 Ways to Punch Up Your Creative

Experienced writers and designers who do email and direct mail marketing know this for a fact: The littlest things can add up to make the biggest difference in response and sales. How much attention are you paying to details like these?

1. Perfect your preheaders. Use the area at the very top of your email as a teaser for your email’s content and to increase mobile opens. (Not familiar with preheaders? Watch this webinar.)

2. Play with postage. Yep! You don’t have to settle for a standard (boring) indicia. While the post office does have its rules, look into just how creative you can get in creating your own indicia.