In a blog post five years ago, I wrote about the best strategic ingredients for a successful fundraising program. Let’s try that again and see if I want to change my perspective now I’ve grown older.
- Fundraisers are gold. Quality fundraising staff makes all the difference. Without the right staff, you can forget the rest of this post—and your fundraising results. Hire great professional fundraisers. Now.
- Database as foundation. You need a database that can service your needs to segment and communicate with your (potential) donors as personally as possible on a mass scale.