There are two words in fundraising that cause my stomach to tighten every time I hear them: “prospect” and “annual” (as in “annual fund”). These two words live together in the minds, discourse and language of thousands of fundraisers.
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I thought it prudent to look back and highlight a few trends from last year that certainly came true, but very differently. Some in a good way, because it helps nonprofits be ready for 2021 and beyond.
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