Simply put, new donors are expensive to recruit. Existing donors can often be persuaded to increase their giving, make additional contributions for special occasions, or even leave a bequest. Instead of spending your fundraising budget acquiring new donors, successful non-profit marketers must learn how to engage current donors.
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Direct mail campaigns allow organizations to make a case for much needed funds. But it is not that simple. You are fighting against other organizations soliciting donations and shorter attention spans from donors & prospects. Compu-Mail shows how to stand out and prove that your cause is worth of a donor's time, attention, and money.
In 2016, over $441 million was raised in the United States by a group of 73 point-of-sale fundraising campaigns that each raised in excess of $1 million. In total, these programs have raised more than $4.1 billion over three decades.Dollars raised by these charity checkout champions increased by 4.5% from 2014 to 2016.
How well do you know your donors? Even the most savvy nonprofits may be missing the mark when it comes to their demographics and intended audience. Find out how creating donor personas can open up a whole new audience in direct mail marketing, social media, and more!
Research proves that “suggested giving levels" motivate donors to give bigger donations online! Did you know that you can raise significantly more money when you suggest donation sizes based on previous donor activity? Learn how to do it for your next online appeal or peer-to-peer campaign!