Social Media

New StrongMail Survey Shows Social Media Is Emerging as a Direct Marketing Channel
June 16, 2009

REDWOOD CITY, CA, June 15, 2009 — StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced new survey data that points to the emergence of social media as a direct marketing channel and significant planned investment in email marketing and social media programs in the second half of 2009. StrongMail also announced a new framework to help direct marketers effectively leverage the two channels beyond the common "sharing" tools offered by other providers. The results and recommendations outlined in this announcement are based on data from more than 500 marketers who responded to an online survey from May 21 to June 1, 2009.

Digital Agency 360i Publishes First Ever “Social Marketing Playbook”
June 9, 2009

NEW YORK, June 9, 2009 — Today, digital communications agency 360i published the Social Marketing Playbook, the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives.

Social Media an Increasingly Important Tool in Keeping Employees Engaged During Tough Economic Times, Survey Finds
June 9, 2009

June 6, 2009 — In its "Employee Engagement Survey,” the International Association of Business Communicators (IABC) Research Foundation teamed with Buck Consultants, an ACS company, to determine how organizations are communicating with employees to keep them engaged and productive. The survey includes responses from nearly 1,500 participants representing a broad industry and geographic base. The survey results are being released today at the annual IABC World Conference in San Francisco.

Nonprofits Blaze Virtual Trails in Second Life Mixed Reality Lounge
June 9, 2009

June 8, 2009, Huffington Post — The setting was an amphitheater filled with attendees from around the globe. The scene sounds fairly usual, although the attendees were sitting amongst a Panda -- wearing a shoulder-ferret (looks exactly like it sounds), a bald English woman levitating in lotus position; a small penguin; a punk-rocker girl, replete with a bull's style nose ring; and yours truly, Glitteractica Cookie (Susan Tenby by human/legal standards), a pink-skinned cat-lady, emblazoned with paw-print tattoos, wearing a tuxedo T-shirt and a tutu, though I was both virtual and present in real-life, which is not as tricky as it sounds.

Twitter Users Talk About Themselves, Other Guys
June 5, 2009

June 4, 2009, The Wall Street Journal — At this point, most everyone may know what Twitter is, but who’s using it, what they’re saying and who they’re saying it to are increasingly research fodder.

Learning, and Profiting, from Online Friendships
June 2, 2009

May 21, 2009, Business Week — A question: If you have 347 followers on the Twitter microblogging service, what are the chances that they'll click on the same online ad you clicked on last night? Advertisers are dying to know. Or, say you and a colleague exchange e-mails on a Saturday night. Can managers assume that you have a tight working relationship? Researchers at IBM and Massachusetts Institute of Technology are investigating.

Brand Slammed?
June 1, 2009

Ah, the Internet. The easy access. The openness. The freedom. And … the total lack of control. The way anyone can say anything about you and post it anywhere.

The Fenton Social Media Grant
June 1, 2009

June 1, 2009 — Social media tools like Twitter and Facebook present exciting new opportunities for nonprofits to do online outreach, but many organizations lack the resources to explore them – especially right now.

Raising 'Twollars' for a Good Cause
May 29, 2009

May 29, 2009, The Chronicle of Philanthropy — Even your most cash-strapped donors have the wherewithal to contribute “twollars” — a virtual “currency of appreciation” in circulation on the social networking site, Twitter, designed to raise awareness and money for charity.

The New Socialism: Global Collectivist Society Is Coming Online
May 28, 2009

May 22, 2009, Wired Magazine — Bill Gates once derided open source advocates with the worst epithet a capitalist can muster. These folks, he said, were a "new modern-day sort of communists," a malevolent force bent on destroying the monopolistic incentive that helps support the American dream. Gates was wrong: Open source zealots are more likely to be libertarians than commie pinkos. Yet there is some truth to his allegation. The frantic global rush to connect everyone to everyone, all the time, is quietly giving rise to a revised version of socialism.