Frank Barry, managing consultant at Blackbaud and moderator of the NetWits Think Tank blog, recently posted four Facebook tips for nonprofit success based on real-life experiences of nonprofits.
With a few simple steps, nonprofits of all sizes can establish a presence in the world of social networking, begin building a network, cultivate new and existing audiences, and develop a meaningful community to support events.
August 6, 2009, The Washington Post — Since the early days of the Facebook Platform, Causes has been one of the most popular apps. It's also big on MySpace, and the company behind it recently announced that they had raised some $10,000,000 for various causes in two years. It makes sense; it's using the social aspect of these platforms to spread the word on good initiatives. A new startup, TwitCause, wants to extend that idea to Twitter.
HERMOSA BEACH, Calif., August 5, 2009, USA TODAY — Bartender Beau Dieda does more than mix and serve drinks every night at popular nightspot Baja Sharkeez: He is also instructed to sign up friends and fans for his company's Facebook page, as well as his own. Before he leaves the restaurant, he sends bulletins to his collective fan base inviting them back in for specials, discounts or events.
For many fundraising professionals, the world of social media is an intimidating place. They know it's the wave of the future, but many are reluctant to dive in. I spoke recently with Terry Barber and Doug Broward, vice president and creative director, respectively, of integrated direct-response fundraising agency Grizzard, about the evolution of social media regarding fundraising.
So you've done your homework, and you're convinced that your organization should dabble in social networking. You're not alone — according to ThePort Network, Common Knowledge and NTEN, 74.1 percent of nonprofits have a presence on Facebook, and 30.6 percent have social-networking communities on their own sites.
July 30, 2009 — On Wednesday, August 5th at 11am PDT / 2pm EDT, Causes will be hosting a webinar to discuss how nonprofits can better use the Causes application and Facebook, in general.
July 30, 2009 — tweetmyride is a Twitter-driven global charity campaign, created to raise money for 10 charities around the world in the lead up to Vancouver-based Australian, Gavin Romanis, participating in the international mountain bike race, La Ruta de los Conquistadores in Costa Rica from November 11-14, 2009 known as one of the toughest on the planet.