Social Media

Facebook Pledges Funding to Nonprofit Election Security Group
July 27, 2017 at 4:00 pm

Just last week, Harvard Kennedy School's Belfer Center launched Defending Digital Democracy, an across-the-aisles bipartisan effort to find ways to protect against election hacking. The group includes campaign managers from Hillary Clinton and Mitt Romney's presidential campaigns, as well Google and Facebook security staffers. A new report says that Facebook will also provide an initial…

6 Roles for SMS in Your Nonprofit Strategy
July 25, 2017 at 11:46 am

The use of SMS in the nonprofit sector got its biggest spotlight with the Red Cross mobile giving campaign on behalf of the 2010 Haiti earthquake. Relief agencies raised more than $40 million dollars via text message donations...

Report: Online Revenues Continue to Increase
July 18, 2017 at 11:50 am

The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things...

Making The Difference: Mobile Fundraising
July 13, 2017 at 11:54 am

Technology has become increasingly user-friendly. Donors from Baby Boomers and Gen X to Gen Y and Millennials have become more digital-centric. The smartphone has become an indispensable part of everyday life, making it completely normal to use as a tool during a special event rather than struggling to keep track of old-fashioned paper and pen bid sheets...

5 Best Practices for Ethical Online Fundraising
July 11, 2017 at 10:11 am

Online giving has added new and unique challenges to maintaining ethical practices, so it may be time to refresh your approach. As technology develops, so do many issues around privacy, communication and safety. How can we help protect donors’ rights in the online world?...

12 ways to engage your zero-dollar fundraisers
July 6, 2017 at 3:07 pm

Just last week, Harvard Kennedy School’s Belfer Center launched Defending Digital Democracy, an across-the-aisles bipartisan effort to find ways to protect against election hacking. The group includes campaign managers from Hillary Clinton and Mitt Romney’s presidential campaigns, as well Google and Facebook security staffers. A new report says that Facebook will also provide an initial […]

Attribution: Where Do You Stand?
July 5, 2017 at 11:10 am

The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...

Promoting Your Grant Successes Online
June 27, 2017 at 10:47 am

What has become a more common additional response in submitted applications is that grant-makers will be recognized via an organization’s social media networks. That statement is then typically followed by a list of the organization’s social networks, and the number of followers for each account is then listed to show the reach of the organization’s networks...

How Mobile CRM Helps Your MGOs
June 27, 2017 at 10:40 am

When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...