Social Media

Why Every Nonprofit Needs a Millennial Filmmaker
December 1, 2016 at 8:00 am

Nonprofits are increasingly using video content to amplify their missions, keep their listener bases updated, and generate new supporters and funders. In 2014 alone, video marketing campaigns for nonprofits generated 670 million views (a conservative number considering the volume of smaller nonprofits in the sector). Some of the most effective architects behind this movement today…

10 Nonprofit Twitter Accounts Doing it Right
November 30, 2016 at 8:00 am

Twitter remains a keystone of any social media strategy. Used well, it can help your organization understand how potential members are finding content that interests them, and it can attract the right kind of followers to your account. To whet your appetite a bit, here's some examples we love. Nonprofits Who Rock at Twitter 1. The Stroke…

How to Get Millennials to Give to Your Nonprofit (as Told by a Millennial)
November 18, 2016 at 9:37 am

“You need to Snapchat them.” “They live on Snapchat. If you want Millennials to donate, you have to be an active Snapper.” I cringed when I heard these words. As a Millennial (I’m 21) who works professionally in the nonprofit space (I built an analytics tool for fundraisers) those two sentences physically pained me. As…

Facebook Live Now Supports Fundraising
November 18, 2016 at 9:16 am

Supporting your favorite cause through social media just got simpler—and you have Facebook to thank. The social media giant rolled out the update on Thursday, which allows users to fundraise for their favorite nonprofits through Facebook Live. The new feature lets users connect fundraiser pages directly to Live, displaying a donate button and fundraiser progress…

5 Epic Ways to Ruin Your #GivingTuesday Campaign
November 15, 2016 at 9:26 am

#GivingTuesday, the Global Day of giving, is Nov. 29, 2016. CauseVox has thought a lot about best practices for a #GivingTuesday campaign. But when we started thinking about our own plans, we realized there are also some very real ways to burn your #GivingTuesday campaign to the ground. Some worst practices, if you will. So, here…

How to Create a Twitter Moment for Your Nonprofit
November 7, 2016 at 9:52 am

Twitter Moments, as defined by Twitter, are curated tweets collected into a story. Moments first launched in October 2015, in partnership with a select few media partners, but as of Sept. 29 all Twitter users can now create them. For nonprofits active on Twitter, Moments are a new way to showcase the best tweets about your…

What 2016's Internet Trends Mean for Nonprofits
November 4, 2016 at 8:00 am

For those of us who have been in the technology industry for some time, Mary Meeker is a household name. Her annual reports about internet trends have been the go-to source for those trying to anticipate what will happen next with e-commerce, online advertising and internet usage, in general. She published her first report in…

Social Listening: For-Profit Strategies for Nonprofit Success
October 28, 2016 at 12:57 pm

In a recent article for Social Media Examiner, author Zoe Summers outlined some ways businesses can use social listening. Many of her ideas can be applied directly to nonprofits. I’ve adapted four of them here...

5 Ways to Use Social Media to Build Donor Relationships
October 26, 2016 at 11:40 am

Whatever nonprofits are doing right now to sustain and grow donor relationships, it’s not working especially well. So, adding an additional relatively inexpensive donor retention strategy into your existing donor development plan makes sense. Here are five strategies you can use to build donor relationships online...

If You Aren’t Targeting Your Social Media You're Wasting Your Money
October 25, 2016 at 9:27 am

Social media marketing and advertising has to be managed like direct marketing. Can you imagine running a direct marketing program with no audience targeting? Fail. If your organization is advertising on Facebook, please treat it like a direct-response marketing channel. Do not just prioritize the creative or copywriting...