Social Media

Why You Need a Communications Calendar
December 20, 2016 at 8:00 am

I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you…

A Whole Lot of Data on Social Media Platforms
December 14, 2016 at 8:00 am

As I mentioned in a recent post, IMPACTS is working on a social media metric that goes beyond thinking about vanity metrics such as likes, comments and shares—numbers that are good to have at high levels, but have variable impacts on our bottom lines of financial solvency or mission execution. We are working to create…

Israeli Nonprofit Wants to Bring $1B Suit Against Facebook
December 8, 2016 at 8:00 am

Shurat HaDin (the Israel Law Center) has launched a social media campaign to gain support for a $1 billion lawsuit against the king of social media, Facebook. The Tel Aviv-based nonprofit organization specializes in fighting terrorists in court. Its successes have included a $655 million jury award in New York in 2015 against the Palestinian…

How Twitter Donations Work: What Your Nonprofit Needs to Know
December 7, 2016 at 8:00 am

Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s early launch of their Facebook Fundraising Tools, only a select few nonprofits currently have access to Twitter Donations. It is unclear if Twitter has plans to provide access to more nonprofits…

The Power of Nostalgia in Social Media Marketing
December 6, 2016 at 9:47 am

The popularity of #ThrowbackThursday, Timehop and Facebook’s “On This Day” just goes to show how well nostalgia and social media go together. With individuals creating and consuming content at such a speed, encouraging your audience to pause and reflect on the past can be incredibly lucrative, providing you can make it mean something relevant and…

Why Every Nonprofit Needs a Millennial Filmmaker
December 1, 2016 at 8:00 am

Nonprofits are increasingly using video content to amplify their missions, keep their listener bases updated, and generate new supporters and funders. In 2014 alone, video marketing campaigns for nonprofits generated 670 million views (a conservative number considering the volume of smaller nonprofits in the sector). Some of the most effective architects behind this movement today…

10 Nonprofit Twitter Accounts Doing it Right
November 30, 2016 at 8:00 am

Twitter remains a keystone of any social media strategy. Used well, it can help your organization understand how potential members are finding content that interests them, and it can attract the right kind of followers to your account. To whet your appetite a bit, here's some examples we love. Nonprofits Who Rock at Twitter 1. The Stroke…

How to Get Millennials to Give to Your Nonprofit (as Told by a Millennial)
November 18, 2016 at 9:37 am

“You need to Snapchat them.” “They live on Snapchat. If you want Millennials to donate, you have to be an active Snapper.” I cringed when I heard these words. As a Millennial (I’m 21) who works professionally in the nonprofit space (I built an analytics tool for fundraisers) those two sentences physically pained me. As…

Facebook Live Now Supports Fundraising
November 18, 2016 at 9:16 am

Supporting your favorite cause through social media just got simpler—and you have Facebook to thank. The social media giant rolled out the update on Thursday, which allows users to fundraise for their favorite nonprofits through Facebook Live. The new feature lets users connect fundraiser pages directly to Live, displaying a donate button and fundraiser progress…

5 Epic Ways to Ruin Your #GivingTuesday Campaign
November 15, 2016 at 9:26 am

#GivingTuesday, the Global Day of giving, is Nov. 29, 2016. CauseVox has thought a lot about best practices for a #GivingTuesday campaign. But when we started thinking about our own plans, we realized there are also some very real ways to burn your #GivingTuesday campaign to the ground. Some worst practices, if you will. So, here…