What Makes Someone a Good Fundraising Prospect for Your Nonprofit?

Nonprofits spend lots of time trying to figure out who qualifies as a good fundraising prospect for their organizations. As your development team is looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Who can you truly call a good “donor prospect?” Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” This is a mistake that costs nonprofits valuable time and resources.