The Secret of Crowdfunding Success? Numbers, Background and Social Media

Earlier this year UK equity crowdfunding pioneer Crowdcube proudly announced that JustPark, a company pitching for investment through its platform, had raised a record breaking £3.7 million. It was one the many success stories that has helped place crowdfunding squarely on the collective radar screen of startups and early-stage companies. In deal terms, crowdfunding in Britain was worth about £84 million in 2014 with further growth to the tune of 40 percent expected in the current year, according to UK innovation agency NESTA. Meanwhile across the rest of Europe the market is worth around £82 million.