Once Is Not Enough: Why You Need a Multichannel Fundraising Campaign
If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Your donors are busy and may put your letters aside to handle later, and then never get to them. Or, they may not see your fundraising email in their ever-growing inboxes. While some donors will respond to the first appeal, most are going to need a few reminders.
You also don’t want to rely on one communication channel. Your fundraising campaign will be more effective if you use a combination of mail, email, social media and phone calls.