Ballantine Corp. Helps Saint Peter's College Exceed Its Fundraising Goal

The Ballantine Corp., a New Jersey-based full-service direct-mail company, has released its “June Case Study,” which focuses on how Saint Peter’s College vastly exceeded its fundraising goal as a result of taking an integrated approach to marketing.

Saint Peter’s College, located in Jersey City, N.J., approached Ballantine with a unique idea for a fundraising campaign. In honor of the college’s 140th anniversary, Saint Peter’s wanted to recruit 140 donors in one day.