It takes 10 touches to move someone through the buying process. Why don't we look at donor prospect lists the same way?
Joie Fuentes, senior director of sales and marketing for Branders.com, recently spoke with FundRaising Success about the "Give a Way" campaign in which the company provides merchandise to national and regional nonprofit organizations to help them brand their causes.
It is imperative that you understand board chair dynamics. Never take this responsibility for granted. Your organizational success as an executive depends in part on the progress of the volunteer board you help guide. Enjoy the experience, and embrace the ever-changing challenge.
Celebrate any opportunity that allows people to experience the joy and life-changing benefits of giving and to help meet vital needs! And let’s be sure to focus on nurturing giving as a way of life, not just an event!
Put yourself in the other person's shoes, and you may enhance your perception and improve your skills as a manager!
"It's a tight market for employers, and our survey tells us that only 33 percent of employers offer a formal training program for new hires," says Greg Albright, founder and chief communications officer at Production Solutions and PS Digital.
You may lose some staff due to proactive changes, but you must think about the institutional direction going forward.
Sadly, transitions in staff replacements in the nonprofit world typically do not lend themselves to smooth transitions of information.
Your job is to change the culture and mind-set in your organization that a special event is everyone’s responsibility. If you increase the importance of a special event in your organization, other positive results will follow!
Just because you need something doesn't mean everyone will be excited when asked to contribute. Make sure your needs are sound and validated throughout all levels of the organization.
