Maybe that’s how you feel about some of the people who seem determined to steal fundraising by making it next to impossible to succeed.
Last week, we discussed segmenting and being prepared to revise your strategy in part two of this fundraising and football series. This week, we’re covering two more things fundraisers can learn from the game: Football games and campaigns provide a rallying call for the faithful, and everyone has a best role.
Being online is a critical part of your donor’s life. It’s also a critical part of their experience with your organization. So your year-end campaign must be online, too. In fact, to succeed in today’s environment, year-end campaigns must be multichannel — not just direct mail, but also email and social media.
Since I work for nonprofits, I figure everyone wants to participate in do-gooding. Predictably, I make contributions to charity on behalf of the recipients for gifts. Call them socially responsible gifts. It makes me feel good to do that. I always presumed it made the recipient feel good, too.
I was reminded of recently of the truism behind Ricky Nelson’s lyric “You can’t please everyone so you gotta please yourself” when the
Last week, we discussed preparation and execution in part one of this fundraising and football series. This week, we're covering two more things fundraisers can learn from the game: segmenting your campaigns and being prepared to adjust your strategy...
Like many readers, I’m sure, I made a gift to a nonprofit on #GivingTuesday. I gave online, and then I quickly received the auto-response email to acknowledge my gift. And that’s where the experience broke down. I see these kinds of auto-responses regularly. And they all have the same problem—the email accomplishes nothing significant...
You all know how much I love insight and data from studies. Recently, someone pointed me to the 2016 Donor Loyalty Study from Abila. There’s a lot in this document, and to really understand it you need to download the whole report. But here are some interesting elements about how donors view the content they receive from nonprofits...
Earlier this month, many of us experienced what felt like a miracle—the Chicago Cubs won the World Series. Even if you are not a baseball fan, or if you supported the Cleveland Indians (the Cubs’ very worthy opponent), there are some great takeaways for fundraisers from the season that ended a 108-year stretch of losing...
While knowing facts and statistics is interesting, actually doing something with that knowledge can be revolutionary—or at least a start to improving our fundraising efforts. As you consider the final eight weeks of 2016, here are some facts that can give you a boost as you make your final efforts to meet your goals for the year...
