The end of the year will be here before you know it! Are you working on your year-end appeal? Crafting fundraising appeals and end-of-year campaigns is not rocket science, but you do have to adhere to certain guidelines if you want to achieve blastoff. So, here come some guidelines!...
Do you have a plan in place to meet your year-end fundraising goals? Just imagine: The average nonprofit raises more than 40 percent of its annual revenue during the last quarter of the calendar year. Start getting ready for year-end fundraising with the following tips you can start implementing now...
Eighteen nonprofits from all sectors came together for two days to discuss mid-level giving. Here’s what they say is mandatory for measuring success...
Being a major gift fundraiser is one of the toughest careers you could choose. Being a successful one is even harder work. One barrier to being extraordinary in your job is a reluctant CEO or executive director. Conversely, Richard and I have seen amazing CEOs and executive directors who are just waiting on the development team to lead and manage them through the major gift waters, yet the director of development or the vice president of major gifts is not using them properly...
If football coaches do not recruit well, their teams will not have winning seasons. In the nonprofit world, a losing fiscal year could mean a reduction in programs, services and staff. If you have too many losing fiscal years, you could end up looking for another position at another nonprofit...
Growing up, we didn’t talk about fundraising at our dinner table, but looking back, I have learned that my parents prepared me for my career by teaching me important lessons. I recently jotted down a few of these lessons to share with you in this and the next few posts...
Understanding our audience members and their motivations is important to successfully recruiting them to support our causes. Born in 1980 or later, Millennials are the first generation of digital natives; at about the time they entered high school, the internet became a public space. Half of this group, age 26 and younger, entered high school with social media, first Myspace and then Facebook...
Why would the answer to, “Does it matter why people give?” ever be "no"? Because from a nonprofit professional’s perspective, it is not our job to judge people’s motivations for giving. It is our job to be the vehicle that enables a donor’s or volunteer’s gift of time or money to support the important work of our organization...
Creating a donor profile is one of the most illuminating things you’ll ever do—and my first step in working with most new clients. It’s only when you truly can envision the individual you’re writing to that you’ll find your overall writing—from your appeals, to your emails, to your website copy—will take on a deeper, more personal approach...
I've coached dozens of clients, helping them draft their cases for support. Quite frankly, it's always frustrating. Everyone finds it challenging to articulate clearly and in compelling terms what their campaigns will raise money for and why it matters...
