Each professional is successful in their own way. They use their talents to the greatest degree possible for success. Depending upon the task at hand, the fundraiser constantly adapts to situations. I believe all of us have traits that are extroverted or introverted in nature...
A prompt, personal thank you is a beginning. Yet it won’t have lasting effect. You must go above and beyond the “donor receipt”—even if you know how to write a killer donor-centered "thank you" letter...
I recently had a few conversations that reminded me of one of my principles of fundraising: You may not consider your nonprofit organization a business, but if you don’t run it like a business, you will go out of business...
Turnkey deploys hundreds of thousands of emails each month on behalf of dozens of nonprofits. Email communication is cheap, and its effects are measureable. It is a great channel to nurture and deepen relationships with constituents on which nonprofits depend...
Relationships are a part of life. They are essential to fundraising, and they take time to develop and deepen. There are times when an organization is not quite ready for a major campaign. It may mean spending time refining their case...
When people engage with brands on social media, it’s usually because they are looking to build a relationship or some kind of connection. Don’t miss this opportunity. An engaged social-media audience is priceless for your organization because these connections provide the potential for increased organic growth and recurring donations...
In a recent survey we sent out, it was amazing how many responses we received that lamented on how you don’t have enough time to do all the work required of you and how stressed out that makes you. You talked about how there is so much pressure on you and you are pulled in so many directions that you don’t have time to actually cultivate and steward your donors...
If you are planning a capital campaign, you should develop your skills at managing conference calls. The success of capital campaigns will depend on your ability to recruit and manage great volunteers. And these days, pulling volunteers together for meetings is harder than ever...
Some of the most successful (and perhaps even leading) nonprofits that are converting members to monthly donors (often called sustainers or sustaining partners) are public television and public radio stations, all over the country...
Your organization’s current fundraising programs may be getting results. They’re working—or so it seems. But what if your results could be getting better… and better and better? The highest performing nonprofits continually test their appeals programs to optimize programs...
