Itโ€™s Important to Keep Your Personal Finances in Order (and Hereโ€™s Why)
May 19, 2017 at 10:22 am

I am always interested in attending educational conferences and seminars in order to learn why people give and what motivates people to give. I recently attended the Rethinking Wealth meeting in Indianapolis sponsored by the National Christian Foundation and OneAscent. Pastor Ralph Browne โ€œChipโ€ Ingram was the keystone speaker. He has been a pastor, coach and teacher for more than 25 years. He is currently senior pastor of the Venture Christian Church in Los Gatos, Calif...

Between Pandering and Ignoring
May 18, 2017 at 10:59 am

When we seek to get the attention of a philanthropist to give to our cause, how do we go about it? The approach you choose will materially affect your level of success and has everything to do with how you view your donors...

Monthly Donors, You Complete Me
May 16, 2017 at 10:14 pm

I once had a great mentor who would regularly share hard truths on me. Once, for instance, when I was dating the wrong guy, he told me that it was like Iโ€™d โ€œlost the steering to my own damn car.โ€ He was right. Well, I think we sometimes need that kind of tough love in the nonprofit sector, too. How are you steering your fundraising program for success?...

Key to the Vault: Getting the Rich to Donate
May 16, 2017 at 10:08 pm

Last week the New York Times published an article titled, โ€œHow to Get the Wealthy to Donate.โ€ The piece began with the statement, โ€œWealthy people are selfish jerks. So are their children.โ€ The article chronicled research that looked at the differences in charitable giving based on net worth. The conclusion of the research studies was clear, โ€œAcross a wide range of ages, wealthy adults tended to share less of what they had with others...

Who Is Really Making the Decision?
May 16, 2017 at 11:28 am

As an agency that specializes in helping nonprofit organizations develop their brands, we often get calls from marketing managers or development directors who want to improve how their organizations communicate. Itโ€™s natural that they are the ones who reach out to us or are the ones we are put in touch with by a referral source. However, in our initial conversations with them, I ask who will be making the decision about the organizationโ€™s brand elementsโ€”such as the logo or websiteโ€”and often I hear, โ€œI will...

Friendship-Building Secrets to Build Donor Loyalty
May 16, 2017 at 11:21 am

Ever notice how sometimes when we put on our work hats we cease to be human? How we somehow morph into little robotic โ€œprofessionalsโ€ and become enamored of jargon? โ€œLybnts.โ€ โ€œSybnts.โ€ โ€œRecaptures.โ€ Not that those things arenโ€™t important. You need goals and objectives...

To Make an Impact, Ditch Unnecessary Anxiety and Unwarranted Blame
May 15, 2017 at 10:55 am

I tossed and turned much of last night worrying that an email I sent to someone had been too critical. You know the feeling that starts just after you press the send button and immediately wish you hadnโ€™t? But this morning I found a genuinely appreciative email from the guy, thanking me for my unvarnishedโ€ฆ

Alienate Your Major Donor and You'll Lose Money
May 15, 2017 at 10:18 am

The CEO sought advice from her board members and business advisors on a critical organizational decision she needed to make, got the advice then promptly ignored it and did what she wanted. This always amazes me...

Is an Auto-Responder Message Enough Recognition for a New Monthly Donor?
May 15, 2017 at 10:12 am

Whatโ€™s the monthly donor experience when he or she fills in the online donation form and clicks the button to submit? In virtually all online donation platforms, itโ€™s a two-step process. The minute the donor hits submit, he or she gets an auto-responder message, confirming that wonderful monthly gift...

The Time Travelerโ€™s Guide to Charitable Giving
May 12, 2017 at 10:31 am

We live our lives as limited beings within the borders of time and space. And as much as we seek a certain transcendence of thought, word or action, without these natural, physical limitations governing our days and years, we would not exist. And thatโ€™s not going to change. Or is it?...