You must engage with your donors, unless they told you upfront they didn’t want to. So, here are my top three ways to steward monthly donors...
I have also heard through the years from a few former pro football players that the term NFL means “not for long.” What they mean is players do not typically play a long time in the NFL because of the nature of football...
First, learn who your most likely donors are, then plan how to reach them. The sort of fundraising training that many seem to receive is from the “ask everyone and anyone” school. This approach will raise money; it won’t raise the most nor will it raise it the longest, however. Why? Because you’re going to spend a lot of your time doing what I call “pandering to the ungiving...
For some time now, we have been interested in a movement in the nonprofit industry known as “effective altruism.” We wrote about the topic here on NonProfit PRO in a blog way back in 2015. Effective altruism began as a research field which uses evidence-based data to maximize the effect of charitable giving to achieve the best outcomes possible...
Four phenomena jumped out at me that I realized are transferable to the nonprofit world. I was reminded that successful leaders—whether in sports, business, education and or the nonprofit world—share many traits and cultivate important habits...
I may have mentioned before that there really are not that many trend statistics tracking monthly giving revenue. For individual organizations, there are some wonderful analytics companies to look at trends and compare against their other clients, but that information is not publicly available...
You would think that it would be difficult to “lose” a donor who gave a significant gift. But in the last two weeks, I have received stories of a $73,000 donor disappearing, a $100,000 donor gone missing and a lost check from a $25,000 donor...
Barbara Bush leaves a void in the American political scene. She was a woman of class, and, when your husband and son became president, a woman of fortitude. She was fiercely loyal to her family, as she should be. Regardless of your political views, the true character of this woman is reflected in the deep affection that the Obama and Clinton families have for her...
I was a successful capital campaign consultant. Every one of the campaigns that I worked on from assessment through the campaign reached and surpassed its goal. Was that because of my talent? Because I wave a magic wand?...
I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first was what they thought was important in measuring their monthly donor success...
