Women's Philanthropy Institute: Encouraging Giving To Women's and Girls' Causes
The Role of Social Norms
Previous research has found a clear link between social norms—behaviors that are common, valued, and accepted by others—and charitable giving. Put simply: when you see someone donate, you’re more likely to donate yourself.
Encouraging Giving to Women’s & Girls’ Causes: The Role of Social Norms explores how perceptions of others’ behavior influences donors’ giving to women and girls causes—and whether that differs depending on the donor’s gender.