As its turns out, storytelling is not the mystical mumbo jumbo it’s made out to be. Instead it’s a simple thing that can be easily taught and tracked for its ROI (as well as its impact) on your organization.
The 6 most important facts about nonprofit storytelling.
Nonprofits that have switched from telling tragedies to talking about happy endings are more successful.
Organizations that create a storytelling culture find that everyone wants to tell their story.
The easiest way to get supporters to tell their story is simply to ask them why they got involved with your organization.
Every story has a hero, typically the person who got a participant involved with your cause.
When a peer-to-peer fundraising event participant beats their goal, then increases it to challenge themselves again, they easily get more donations.
Supporters who turn their fundraising journey into a story itself and tell about their progress and success through words, photos and video—raise more.
There’s plenty more packed in our 46-page eBook. It demystifies storytelling and gives you easy-to-implement plans for making stories work for you and to start generating more donations.