One of the most common challenges that nonprofits face today is how to get value out of digital marketing and online fundraising.
Most nonprofit agencies will add on “digital” as a side project or an additional feature of a direct mail program. But very few have cracked the code and discovered what actually works to acquire more donors and raise more money online.
The rules of direct mail don’t translate to the digital world. And anyone who isn’t focused on practically growing their online fundraising program will be obsolete as direct mail response continually declines.
The truth is, we need a new foundation.
And after conducting over 800 online fundraising experiments, we’ve codified a new foundation that drives results and measurable growth for innovative nonprofits.
We’ve outlined this methodology in the free eBook, The Nonprofit Optimization Guide.