How Pacesetter utilized MindFire to help SFU raise 6 million dollars.
Pacesetter went from 95% print to leveraging technology to provide better service. In one multi-touch campaign, Pacesetter helped Saint Francis University increase email engagement by 28%, increased their donations by 4%, increased pledges from calling by 9.4%, and increased total online gifts received by $40,000. Through this yearlong campaign, Saint Francis University was able to stay engaged with their alumni through email, social media, and print.
Before using MindFire Studio Pacesetter was one of the thousands of print companies that assisted with someone else’s project, now they are the ones creating the project. Not only is Pacesetter able to create complex campaigns with multiple channels but they can also do so with PURL integration [personalized URL’s (Johndoedonationas@USF.com)]. Furthermore, by using PURL integration Pacesetter can identify the top 10% of their client’s prospects making it easier to focus on their top leads.