Yes, emails are still very effective in the nonprofit world – when done correctly. Think about what you would like recipients of your email to do. Is it to volunteer at your 5k? Donate to an emergency fund? This request is called the Call to Action (CTA), which is the goal of each of your emails, so it’s important that the CTA is made clear. This e-book is designed to help you plan, design, and create emails that will engage your supporters and encourage them to follow through with your CTA.