Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.
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As pink takes over the landscape in honor of breast cancer awareness, it’s a reminder of the important place P2P fundraising can have in your overall strategy.
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The goal of any fundraising event is to raise money for a worthy cause. However, according to the recently released 2014 Special Events Report from the Association of Fundraising Professionals, raising awareness and education is also an important goal of fundraising events.
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Recent discussions focus on a myriad of topics, but in the past three to four weeks, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. Let’s explore a few of these topics.
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