Whose Life Depends on Your E-mail Subject Line?

Whose life (or quality of life) depends on the success of your organization's fundraising? Abused women? The mentally ill? Cats? Dogs? Mountain goats? A museum? A community? A river? A little boy fighting leukemia?

This video — "Police: Kidnapped MoveOn.org Staffer's 'Please Help' Emails Went Completely Ignored" — from the often painfully hilarious faux-news outlet The Onion is the very definition of one of my faviorite borrowed phrases — scathingly brilliant. You might find it a little over-the-top or even downright offensive — and not because it makes light of kidnapping, rape, torture and murder.