Where Does Integrated Marketing Communications End?
Most people think of how, when and where to start an integrated marketing communications (IMC) effort. I think looking for the end of the program is a better plan. Carefully and clearly define your goals and objectives; look to what tool or tools allow the donor to most easily and effectively provide a gift; and then support that desired end with a powerful, strong and effective beginning. If you cannot solicit a gift, determine what end-of-project media allow you to maintain the dialogue and engagement you started, allowing you to ask the “give” question once again.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.