The End Game: Plan the End Before You Plan the Beginning!
The end game is not the end of your efforts. It is not your empty or full shopping cart that sits in the queue. No, the end game is actually the starting point of your relationship — make the most of it!
(Note: The author has just completed the book, "Guide to Integrated Print and Media Convergence: The Print Provider's Guide to Use, Sell, and Profit from Integrated Marketing and Emerging Technologies.")
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.