The End Game: Plan the End Before You Plan the Beginning!
When you look to the end game — your users' experience, the donation, the giving — you need to look at the ease with which the conclusion of the proposed transaction is made. Consider all the time, money and effort spent to direct your alumni, supporters or targeted prospects to the landing page when the result is abandonment — ouch! — followed by shock, stress and questions. If you then ignore the result, it may lead to a repeat performance of the abandonment response.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.