Say My Name
But the "wrong name" tactic seemed just too cheesy to me (obviously, you got my phone number somewhere but my name wasn't attached to it) — and so shady that I was actually surprised to find out that the organization in question seems legitimate and its mission quite worthy and noble.
The first guy was just rude, and his tone smacked distinctly of, "How dare you question me." The second caller was sweet as can be, but I was still turned off.
I'm wondering what our readers think about this telemarketing icebreaker? If it had been one call, I'd think it was a matter of the caller reading the name wrong or reading a name from further down on the list, or maybe it was the name of a person who had had this number five years ago.
But two calls from the same organization within days of each other, claiming to be calling for people named Arianna and Enid? I just felt manipulated, which made me question the ethics of the organization the callers said they represented. Or if not the ethics, then at least the way that organization views its donors and the relationship it has with them. And I'm very close to the fundraising sector and have the utmost respect for the people who have devoted their careers to it. Imagine how someone who already distrusts fundraisers and fundraising might feel — and unfortunately, that's a large part of the public.
Tell me — did I overreact? Is this a standard practice in the telefundraising toolkit that I didn't know about? I kind of don't think so. Or was it just a poor choice of technique on the part of the organization, call center or both? Please share your thoughts in the comment section below.