A Closer Look at the Human Rights Campaign's Facebook Phenomenon

Lindsey shared with me one final point: HRC is working on a separate messaging track for supporters this time around and has a couple other ideas sure to engage and convert. From what I hear, HRC's stores have done a brisk business selling its "red logo" T-shirts. I think there will be another run on them!

A special thanks to Lindsey Twombly for making time to speak with me. See you on Facebook as we watch history being made.

Charlie Cadigan has partnered with nonprofit organizations to design and implement multichannel marketing solutions throughout his career and currently is consulting with Roger Craver at TrueGivers.