Tom Landrum, former vice president for development and alumni relations at the University of Georgia, discusses the importance of an annual fund and engaging younger alumni. In this conversation with Jeff Jowdy, founder of Lighthouse Counsel, Landrum covers:
- Importance of annual giving
- Challenges in higher education annual-fund programs
- Why some fundraising programs are directed at younger alumni
- The importance of student-directed development appeals
- What higher education fundraisers need to do to engage younger alumni
