Tim Oleary

Nonprofit organizations that want to maximize donations had better be brushing up on and putting into action the latest online fundraising communications that are set to explode this year, says Tim Oleary, vice president of the Malvern, Pa.-based McPherson Associates, a direct-marketing and communications agency that specializes in nonprofit fundraising programs. Charities that want to see an increase in donations or boost their donor bases should embrace these online communications, Oleary said during the session “Online Communications — Pipeline to More Revenue” at the Blackbaud Interactive Internet Symposium held on May 22 in New York. He explained that online average gifts are higher