It's Not Always About Ask Jan. 17, 2006 By Abny Santicola, associate editor, FundRaising Success In addition to its usefulness in soliciting donations, the telephone is an effective tool for donor stewardship. In her book "Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition," (Wiley, 2005) author, consultant and speaker Kay Sprinkel Grace recommends that nonprofit organizations engage in "thank-a-thons." Similar to a phone-a-thon, a thank-a-thon requires volunteers, phones, donor lists with accurate phone numbers, up-to-date information on donor information such as previous gifts and volunteer involvement with the organization, and a volunteer leader. The right time for a thank-a-thon is
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