Shaun Keister

Members of the Millennial generation are just as likely to open their wallets to charities as those born decades earlier, according to a report released in May by the Center on Philanthropy at Indiana University. The report, which analyzed generational giving trends by focusing on donors’ motivations for giving, types of causes supported and the amount donated, showed that young donors are as generous as those from older generations. “We thought we would see some real differences, but giving across generations is not all that different,” says Edith Falk, chair and CEO of Chicago-based fundraising consultancy Campbell & Co. The study, funded