The last decade was characterized as a time of plenty in the charitable arena: plenty of good causes, plenty of organizations, plenty of government support, plenty of corporate and foundation money, and plenty of individual giving. Well, guess what? The party’s over. Unquestionably we are in the midst of a worrisome rebalancing and readjustment of charitable dollars. To succeed in this and the impending economic climate, nonprofits must renew their commitment to the basic fundamentals of fundraising. It starts with the board of directors.
Ruthellen S. Rubin
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