Roy C. Jones

Q: What do you feel is the most important issue facing nonprofit fundraisers as we approach the end of 2008? “It seems to me the changing face of philanthropy is the most important issue. We have older, first-generation philanthropists dying and the second generations spending more and not giving as much. We have a new, younger, first-generation wealthy set who were not raised in philanthropic families and really need to ‘learn’ more about giving. And then there is the fact that, with the Internet, we are competing not just against the organizations in our towns, but every nonprofit out there!” — Anne Steuer executive