Rena Jadhav

Nonprofit organizations can create customized, multi-lingual community toolbars that supporters can download to their browsers to increase campaign awareness, encourage community participation and drive fundraising.

Toolbars — offered and hosted free of charge by marketing platform Conduit — can include features such as one-click donation buttons, RSS-driven action alerts, news tickers, weather updates, links to community chat rooms and podcasts, and e-mail alerts. Toolbar Web searches are powered by Google and, according to Rena Jadhav, chief marketing officer for Conduit, 50 percent of the revenue Conduit generates through searches goes to the nonprofit.

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